A letter from your Ri.Ch Aunty

Our Ri.Ch Aunties are truly global — and their journeys inspire everything we do. When we launched our first Ri.Ch Aunty Summer event in late 2024, it was all about creating a space for connection, celebration, and luxury with soul. Lesego Serolong Holzapfel, the founder of Moedi Wines, was one of our earliest partners — and generously sponsored the event with bottles of her delicious, proudly South African wine. Because really, what pairs better with fashion than a glass of something elegant in hand? A Cape Town Catch-Up: From Email to IRL Lesego quickly became a Ri.Ch client, but between...

I also realised I couldn’t be an introvert and wear dull clothing.

Hey girl. How are you? Over on my side, life’s been shifting in quiet but powerful ways. I’ve been allowing myself — and by extension, Ri.Ch Factory — to grow, soften, and evolve. The truth is, I started this brand when I was just 17. That makes her 18 now. A whole grown woman. Eighteen is such a chaotic & beautiful age. Remember that time in your life? You were probably just getting your first taste of real independence — living away from home, experimenting with your identity, rocking bold looks and chasing the kind of freedom only youth can...

My history and love for Chitenges (African print fabric) started early, Whenever we would visit Zambia we would go to the market and I would see the beautiful prints displayed, every woman was wearing them too, whether around her waist or covering her hair. I found the idea of the wrapping of the fabric rather interesting. One piece of cloth that was maybe 2m long could be wrapped and used in so many ways. As a skirt-type wrap, worn around the shoulders as a dress on hot days indoors, to papa a baby (carry a baby) and to put your...

The Hybrid Infinity dress. The first time I designed the hybrid infinity dress was in about 2009, first for a model then later my sister was attending a wedding and I had no idea what to make her since she lived out of town and I had no measurements. The idea was sparked and very quickly became our go-to dress because of its versatility not just in styling but shapes too, we had a jumpsuit, pencil skirt, and mini skirt version. As we reintroduced the infinity range we thought why not start with a pretty delicate pink printed full circle...