AFRICAN RESORT WEAR, WELLNESS & LIFESTYLE BRAND
AFRICAN RESORT WEAR, WELLNESS & LIFESTYLE BRAND
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A letter from your Ri.Ch Aunty

Growing Up on the Edge of a Waterfall – And What Came Full Circle at 36

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Growing Up on the Edge of a Waterfall – And What Came Full Circle at 36

A personal reflection on returning to Victoria Falls, childhood memories in Livingstone, and how the Take Flight jacket became more than just fashion—it became a symbol of freedom, full-circle healing, and the woman I’ve grown into.

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It’s Giving Zimbabwe

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It’s Giving Zimbabwe

My luggage didn’t arrive in Vic Falls—but one magical t-shirt did. Meet the Boubou Tee: bold, comfy, and officially on tour

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From Mafikeng to Washington D.C.: The Rise of a Ri.Ch Aunty

From Mafikeng to Washington D.C.: The Rise of a Ri.Ch Aunty

Our Ri.Ch Aunties are truly global — and their journeys inspire everything we do. When we launched our first Ri.Ch Aunty Summer event in late 2024, it was all about creating a space for connection, celebration, and luxury with soul. Lesego Serolong Holzapfel, the founder of Moedi Wines, was one of our earliest partners — and generously sponsored the event with bottles of her delicious, proudly South African wine. Because really, what pairs better with fashion than a glass of something elegant in hand? A Cape Town Catch-Up: From Email to IRL Lesego quickly became a Ri.Ch client, but between...

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She Wears the Memories: Mphumi’s Ri.Ch Collector Story

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She Wears the Memories: Mphumi’s Ri.Ch Collector Story

I also realised I couldn’t be an introvert and wear dull clothing.

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Growing Pains, Glowing Gains: A New Chapter for Ri.Ch Factory

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Growing Pains, Glowing Gains: A New Chapter for Ri.Ch Factory

Hey girl. How are you? Over on my side, life’s been shifting in quiet but powerful ways. I’ve been allowing myself — and by extension, Ri.Ch Factory — to grow, soften, and evolve. The truth is, I started this brand when I was just 17. That makes her 18 now. A whole grown woman. Eighteen is such a chaotic & beautiful age. Remember that time in your life? You were probably just getting your first taste of real independence — living away from home, experimenting with your identity, rocking bold looks and chasing the kind of freedom only youth can...

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